In most dance music videos i have seen, there are many cuts between shots and usually in quick succession which goes well with the upbeat dance music. The music video as a whole is very fast paced because of the quick cuts between shots and the shaky movements of the camera, however there are also many slow motion shots which contrast to the upbeat music and quick editing. There is a mix of close-up and mid-length shots used perhaps to immerse the viewer in the video, close-up shots will especially give the feel of the closeness experienced when in a club.
The lighting is typically either very bright (highkey) as dance videos are often shot in tropical locations, or it is dark (lowkey) and mixed with neon colours because of a club setting or nightlife.Typically, dance songs are targeted towards young adults because that is the generation that go to clubs, they are known for going on holidays to experience the nightlife and these tropical and club settings would be familiar to them.
Khalid & Marshmellow - Silence
https://www.youtube.com/watch?v=Tx1sqYc3qas&list=PLLdPJGHquctEZHfH9Z7Up2om8xvFplPPT&index=3
This music video begins with a handheld camera shot (POV shot) similar to the style of Duke Dumonts "i got u", showing this type of camera shot/angle is a common genre convention of dance music videos, it is typically done to add authenticity to a music video and make it easier for a viewer to relate to what is happening.
Duke Dumont - I Got U
https://www.youtube.com/watch?v=FHCYHldJi_g
The lighting in this music video is highkey, with bright and bold colours (blue of the water, green of the trees) which supports the idea that dance videos are often in a tropical setting because that is where dance music is played the most. Dance music has a very summery vibe, which is seen in this music video.
A typical convention of dance videos is shots where groups of young people are clubbing/partying/dancing, and this is featured heavily in this.
The fact that the majority of this music video is a POV shot, complies with the trope of dance videos that is to immerse the viewer in the party lifestyle that the young generation dream of. (fitting because the main character isn't even there - represent the audience). Because it is shot from someones view point it is mainly close-ups and medium shots of people, which makes the environment more realistic and easier for the viewer to feel as though they are there.
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