Post 4 – How combinations of media language elements are used to create meaning and construct representations that address and appeal to an intended audience
Choose 2 media texts of the main texts from the brief you’ve chosen.
MUSIC VIDEOS
Tyler The Creator - Who Dat Boy
MISE EN SCENE - The entire music video is set in a suburban town in America, there are flower beds, big houses and expensive cars which creates a picturesque setting. The horrific gory nature of the music video is stark against the backdrop, which, paired with the camera shots and movements of Tyler make the video slightly jarring to watch. All the characters in the music video that live in the suburban town are black, which is an uncommon sight to see in a suburban American town, perhaps shining a light on racism? To escape from the police Tyler also wears a white persons face, which may be addressing Americas problem with institutional racism&police brutality towards black people. Other people have suggested the suburban setting and the white face represents Tyler The
Creators change of style musically.
The song - is also about Tyler's accomplishments and how he feels people are questioning his character, he brings up his current works in the song which might support the idea that the music video represents his growth.
https://www.youtube.com/watch?v=3AtDnEC4zak
We Don't Talk Anymore - Charlie
Puth
Opening shots in this music video are establishing shots, they show the scenery, where each character is located. SHOTS
The story of this music video is a couple who are no longer in a relationship, throughout the entire video the screen is split, showing the male and female going through the same things at the same time, this opposite effect shows how they are each dealing with the breakup. They both radiate the same mournful energy, which is emphasised when you can see them both at the same time, mirroring each others emotions and behaviours. EDITING
You can also see Levi Strauss's theory of binary opposites present in this music video, the example here is male and female. THEORY
Throughout this video you can also see how the two characters lives differentiate from each other, Charlie Puth dealing with stardom and the female character living a normal life. It can be argued that the celeb status is the reason for the relationships failure. This could be an indirect reference to the downside of being a celebrity ( not being able to maintain a relationship). CONTEXT
Websites
The story of this music video is a couple who are no longer in a relationship, throughout the entire video the screen is split, showing the male and female going through the same things at the same time, this opposite effect shows how they are each dealing with the breakup. They both radiate the same mournful energy, which is emphasised when you can see them both at the same time, mirroring each others emotions and behaviours. EDITING
You can also see Levi Strauss's theory of binary opposites present in this music video, the example here is male and female. THEORY
Throughout this video you can also see how the two characters lives differentiate from each other, Charlie Puth dealing with stardom and the female character living a normal life. It can be argued that the celeb status is the reason for the relationships failure. This could be an indirect reference to the downside of being a celebrity ( not being able to maintain a relationship). CONTEXT
Websites
https://alanwalker.no/ --- Alan Walker
Alan walkers music website is very minimalistic, it contains his name, his logo, and the title of his new single which is a very common feature in dance artists websites. Alan Walker is one of the most popular and successful dance artists so his website is a prime example of websites from the dance genre.
Most dance artists promote their most recent single and feature their music video on the front page of their website, likely to drive up sales and make the song more successful.
Alan Walker has designed his website with reference to computer coding, writing promotions for his music in the style of code, this eludes to the electronic side of dance music. As Alan Walker is a DJ, he doesn't sing, showing his speciality in generating music and not lyrics.
There is only one link on the front page that will take the consumer to the full website, this then allows people to click on a tour page, a merchandise page, a releases page and a contact page. This is pretty standard for music artist websites, it provides basic information for people visiting his website. Every page of the website stays consistent to the front pages design; the coding theme.
Audio and Video and Images are all used on the website, however they are very minimalistic, there is no extra design apart from what is needed to promote his career.
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